With the latest Bollywood movies set to be released in Pakistan, cinema hall owners and television channels in the country are hoping to cash in on the craze for Hindi movies during the Eid holidays.
Such is the demand for the Bollywood flicks that distributors and cinema hall and cineplex owners are finding it difficult to accommodate all the latest releases.
Salman Khan's 'Wanted', Ashutosh Gowarikar's 'What's your Rashee' and Shahid Kapoor and Rani Mukherjee's 'Dil Bole Hadippa' are the films that would be released during Eid holidays week and distributors and exhibitors are hoping for a cash bonanza from these movies.
And the Indian movies' windfall doesn't end at the cinema halls because several channels have also lined up latest Bollywood movies in their special Eid programming. Geo network is showing 'Singh is King' while ARY will air 'Race'.
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